As new tariffs take effect and headlines shift, you might notice a sudden surge of patriotism in marketing. Companies that once prioritized offshore production are now racing to “reposition” themselves—trying to align with a resurgence in American-made values.
At Gerstner, we didn’t have to reposition. We never left.
While others scramble to revise price lists, manage supply chains, and
spin up new messaging, we’re doing what we’ve always done: building heirloom-quality chests right here in Dayton, Ohio. It’s not a trend for us—it’s a tradition. One that’s been passed down for four generations.
We’ve been quietly, consistently, and proudly crafting wooden tool chests, storage cases, and collector boxes since 1906. Built by hand. Built to last. Built in the USA.
And because we never outsourced our USA made designs, we’re not subject to the new tariffs. We’re not raising prices. We’re not compromising quality. We’re not making excuses. We’re holding the line.
As a small business owner, I know these moments test your foundation. They ask: What do you really stand for?
For us, the answer has never been clearer.
So, if you’re looking for something real—something built with pride, purpose, and permanence—you’ll find it here.
By: Kim Campbell-Brown Gerstner’s Vice President of Sales & Marketing and Great-Granddaughter of Harry Gerstner
H. Gerstner & Sons
As new tariffs take effect and headlines shift, you might notice a sudden surge of patriotism in marketing. Companies that once prioritized offshore production are now racing to “reposition” themselves—trying to align with a resurgence in American-made values.
At Gerstner, we didn’t have to reposition. We never left.
While others scramble to revise price lists, manage supply chains, and
spin up new messaging, we’re doing what we’ve always done: building heirloom-quality chests right here in Dayton, Ohio. It’s not a trend for us—it’s a tradition. One that’s been passed down for four generations.
We’ve been quietly, consistently, and proudly crafting wooden tool chests, storage cases, and collector boxes since 1906. Built by hand. Built to last. Built in the USA.
And because we never outsourced our USA made designs, we’re not subject to the new tariffs. We’re not raising prices. We’re not compromising quality. We’re not making excuses. We’re holding the line.
As a small business owner, I know these moments test your foundation. They ask: What do you really stand for?
For us, the answer has never been clearer.
So, if you’re looking for something real—something built with pride, purpose, and permanence—you’ll find it here.
By: Kim Campbell-Brown
Gerstner’s Vice President of Sales & Marketing
and Great-Granddaughter of Harry Gerstner